The Economics of Attention
Economists define a scarce resource as one for which demand exceeds supply. By that definition, attention may be the scarcest resource of the modern age. Information is abundant; the hours we have to absorb it are not.
Many digital services are free to use because they are funded by advertising, which means their revenue depends on capturing and holding attention. Design features such as infinite scrolling and autoplay are not accidents; they are engineered to reduce the natural stopping points that might prompt a user to leave.
Recognizing this dynamic does not require rejecting technology. It does suggest treating attention the way a careful person treats money: deciding in advance where it should go, noticing when it is being spent without intention, and building small barriers, such as turning off non-essential notifications, that make deliberate choices easier.
The writer Herbert Simon observed in 1971 that “a wealth of information creates a poverty of attention.” Half a century later, the observation reads less like a prediction than a description.
Words to know
- scarce: in short supply; not enough to meet demand
- deliberate: done consciously and on purpose
