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In an information-rich world, the economist Herbert Simon observed in 1971, the scarce resource is not information but attention. A wealth of information creates a poverty of attention.
Today, many digital businesses earn money not by selling products to users but by selling users’ attention to advertisers. The more time people spend on an app, the more ads they see and the more data the company collects to target those ads.
This business model creates incentives to design products that are hard to put down: infinite scrolling, autoplay, variable rewards similar to those in slot machines. Critics argue that these features exploit psychological vulnerabilities.
Defenders note that the model makes valuable services free for billions of people. Policymakers in several countries are debating rules on data collection and design practices, especially for children.
Vocabulary: incentive — determine its meaning from context: ________________
Worksheets › Grade 11 English › Craft & Structure › Craft & Structure
Free Grade 11 English worksheet (Common Core RI.11-12.4): analyze text structure, word meaning and author’s purpose in "The Economics of Attention". Skill: Word choice, structure and point of view. Level: Grade 11 — also suits Year 12 (UK).
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It is designed for Grade 11 (ages 16–17), but use it with any child who is ready.
Word choice, structure and point of view.
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